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Two Top Take-Aways From the 2012 BrandZ Top 100 Brands Report
Today, Millward Brown released their annual rankings of the BrandZ Top 100 Most Valuable Global Brands. The report is quite in-depth, and required reading for anyone working with or competing with...
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Vote for “Anxiety Around the World”
Exciting news! JWTIntelligence’s AnxietyIndex video, “Anxiety Around the World,” has been shortlisted for a Kantar Informational is Beautiful Award. It has been shortlisted in the Motion Infographic...
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JWT MENA’s Brand Intelligence Team Deciphers “Mipsterz,” Muslim Hipsters
In, “In the Name of Faith and Fun,” its latest deep dive into consumers trends, JWT MENA Brand Intelligence sheds light on Mipsterz, a growing cultural phenomenon of young, hip and edgy Muslims who are...
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JWT MENA Takes a Look at the Arab Consumer in 2014
In a new piece, Tarek Haddad and Mennah Ibrahim examine JWT MENA’s 10 Trends for 2014 report from the perspective of why and how consumers in the region don’t need your brand. Continue reading for...
View ArticleJWT Creates First Online Testing Service for Mother’s Day Gifts
“It’s not that you want to disappoint your mother; it’s just that most of the things you do fall short of her expectations.” This year, JWT has created a service that ensures that for your mom, this...
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J. Walter Thompson New York Celebrates the Launch of Risk/Reward
J. Walter Thompson New York hosted Anne Kreamer on June 9 to launch Risk/Reward, her newest research-based book that puts the American workplace under the microscope. Her last book, It’s Always...
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